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Adobe AD0-E560 PDF Questions - Pass Your Exam With Ease

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Adobe Marketo Engage Architect Master Sample Questions (Q28-Q33):

NEW QUESTION # 28
A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A. Recommend that the global form in the design studio be created
B. Verify that the form is capturing the correct fields
C. Move the form in the Default workspace so it can be shared by different countries
D. As this is a program that captures new names, recommend that the event program be created in the Default workspace

Answer: B

NEW QUESTION # 29
Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?

A. CMO, CRM Administrator, Corporate Attorney
B. CMO, CIO, Corporate Attorney
C. CIO, Web Developer, Corporate Attorney
D. CMO, CIO, CRM Administrator

Answer: B

NEW QUESTION # 30
What type of attribution model gives credit to the first and last touchpoints?

A. Multi-Touch Attribution
B. Linear Attribution
C. Last Touch Attribution
D. First Touch Attribution

Answer: A

NEW QUESTION # 31
An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A. Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
B. Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
C. Scenario 1 - Use REST API and Scenario 2 - Use Webhook
D. Scenario 1 - Use Webhook and Scenario 2 - Use REST API

Answer: C

NEW QUESTION # 32
Which metrics are essential for evaluating email performance? (Choose two)

A. Unsubscribe Rate
B. Conversion Rate
C. Page Load Time
D. Open Rate

Answer: A,D

NEW QUESTION # 33
......

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